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EPD Myths Busted

“EPDs are only marketing.” “LCAs must cost a fortune.” We tackle the biggest misconceptions head‑on, armed with facts, figures, and a healthy dose of opinions.

8 articles

Two mountain peaks labelled EPD and HPD.
EPD Myths Busted

HPDs & EPDs: Same Data, Different Payoff

Still confusing Health Product Declarations with Environmental Product Declarations? You are not alone. They serve diffe...

Walker Ryan5 min read
A horizontal bar showing five badges—LCA, PCF, HPD, PEF, EPD—mapped against two axes: breadth of impacts and market recognition.
EPD Myths Busted

EPD Alternatives: Four Paths to Show Impact

An Environmental Product Declaration is not the only passport you can hand a skeptical buyer. From Europe’s new PEF to c...

John Johnson5 min read
Illustration of crossroads between quality and speed
EPD Myths Busted

Why Cutting Time Doesn’t Mean Cutting Corners

Efficiency vs. rigor is a false dilemma. With AI-powered monitoring, data extraction, and smart LCA modelling, companies...

Juan David Villegas Gómez5 min read
Domino chain with a missing tile labeled “EPD” preventing a full cascade
EPD Myths Busted

"No One Asks for EPDs" Is a Myth

If your reps swear nobody ever asks for Environmental Product Declarations, blame the sales funnel, not the market. Buye...

John Johnson5 min read
Generate an illustration for an article following this concept: EU EPDs for U.S. plants? Read this first Short version: no, a European EPD should not be reused for a U.S.‑made product if the plant, energy mix, transport, or key inputs change. EPDs are built on a specific LCA model that mirrors a named facility. Swap the factory and the math shifts. Reviewers are increasingly checking that the declaration on the PDF matches where the product is actually made. The risk has moved from theoretical to practical. Ensure that you use no text, as this illustration will be used on international translations of the article.. Use an illustrative style (e.g. isometic) and don't generate in a photorealistic style.
EPD Myths Busted

EU EPDs for U.S. plants? Read this first

Short version: no, a European EPD should not be reused for a U.S.‑made product if the plant, energy mix, transport, or k...

Eric Hansen5 min read
Generate an illustration for an article following this concept: AI Product Intelligence Needs Governance, Not Gut Feel “AI hallucinates” gets repeated like a tired chorus. The real issue is not that AI cannot handle product data, it is that we let it drink from every firehose at once. For manufacturers racing to produce LCAs, EPDs and HPDs, the fix is governance that decides what counts as truth, for whom, and when. With clear guardrails and human sign‑off, AI can do the tedious work it never tires of, while your experts keep claims defenceable. Ensure that you use no text, as this illustration will be used on international translations of the article.. Use an illustrative style (e.g. isometic) and don't generate in a photorealistic style.
EPD Myths Busted

AI in Life Cycle Assessments Needs Governance, Not Gut Feel

“AI hallucinates” gets repeated like a tired chorus. The real issue is not that AI cannot handle product data, it is tha...

Toby Urff5 min read
Generate an illustration for an article following this concept: Your operator choice controls EC3 time to market You invested in an EPD to win specs. Visibility starts the day it shows up inside the tools specifiers already use, not when a PDF goes live on your site. If EC3 and Revit cannot surface it quickly, you sit invisible while competitors collect RFQs. Our analysis shows program operator choice alone can add weeks or months to that wait. The best EPD is the one people can find today, not next quarter. Ensure that you use no text, as this illustration will be used on international translations of the article.. Use an illustrative style (e.g. isometic) and don't generate in a photorealistic style.
EPD Myths Busted

Your Program Operator Choice influences Discoverability and ROI

You invested in an EPD to win specs. Visibility starts the day it shows up inside the tools specifiers use, not when a P...

Walker Ryan5 min read
Side‑by‑side product cards for an aluminum profile, a steel beam, and a glass pane. Each card has a dial showing recycled content moving from low to high and a second dial showing GWP falling sharply while the product shape and specs remain visually identical.
EPD Myths Busted

Swap in recycled content, drop GWP fast

Quick wins often hide in plain sight. For many construction materials, increasing recycled content can slash cradle‑to‑g...

Walker Ryan5 min read