Boralroof.com today: products, rivals, and the EPD gap

Who they are now

Boral’s North American roofing business was acquired and rebranded under Westlake Royal Roofing Solutions. The site boralroof.com effectively represents brands inside Westlake Royal’s portfolio in the United States. Their public sustainability messaging spotlights cool roof systems, ventilation layers, and CRRC rated colors that cut heat gain and energy use (Westlake Royal Roofing Sustainability).

What they sell

The portfolio covers multiple categories rather than a single play. US Tile serves clay profiles. Newpoint covers concrete roof tile. Unified Steel brings stone‑coated steel panels. Accessory components include underlayments, battens, and vents. Across profiles, colors, and regional SKUs, the assortment lands in the hundreds. That breadth lets them show up in residential, mixed‑use, hospitality, education, and municipal work where steep‑slope roofing rules the spec list.

EPD coverage at a glance

We searched major public EPD registries and could not locate published, third‑party verified, product‑specific EPDs for Westlake Royal’s clay or concrete roof tiles as of December 2025. If one exists privately or under a different brand holder, it was not visible in those registries at publish time. That gap matters when project teams need product‑specific declarations instead of industry averages.

The market proves EPDs are doable in roof tiles

Competitors have set the bar. Ludowici lists an EPD for clay tiles in the ASTM program, published in 2025 (ASTM, 2025). In Europe, clay roof tile EPDs are registered and valid through April 2, 2028, under the International EPD System, demonstrating mature PCR pathways and verification practice for the category (EPD International, 2028). Concrete roof tiles are covered too, with an EN 15804 A2 declaration valid to May 22, 2029 (EPD International, 2029). The takeaway is simple. The rulebook exists and peers are using it.

Adjacent roofing players are scaling EPDs

Outside tile, large roofing manufacturers have ramped up product‑specific EPDs across membranes and accessories. One example announced 21 product‑specific EPDs in 2024, which signals spec culture expecting these documents as table stakes (GAF, 2024). Even if the product types differ, owner expectations often travel across categories on portfolio projects.

Where gaps likely hurt specs

When architects or contractors must document embodied carbon, a product without a product‑specific EPD can trigger conservative defaults in whole‑building LCA tools. That pushes them to choose an alternative that carries verified data. In steep‑slope roofing, a clay tile without an EPD can be swapped for another clay tile with one. In certain regions it could even be swapped for metal panels or high‑reflectance composites that do publish EPDs. No one likes losing on a paperwork technicality. It happens.

Competitive set to watch

Like‑kind tile rivals include Ludowici for clay and Eagle Roofing for concrete. Specification‑adjacent options often priced into the same projects include DECRA‑style stone‑coated steel, composite slate and shake from brands like DaVinci, and premium asphalt shingles from GAF, CertainTeed, and Owens Corning. The practical point is that specifiers usually shortlist a style first, then filter by environmental documentation. EPDs are the fast filter.

Picking the right PCR path

A PCR is the rulebook of Monopoly. Ignore it and the game falls apart. For roof tiles, most current declarations align to EN 15804 A2 core rules with category‑specific complements for ceramic or concrete elements. That means the pathway is established, verification bodies are active, and publication can occur with US recognition through leading program operators. Teams should confirm geographic scope, module coverage, and update cadence so renewals don’t surprize anyone mid‑bid.

What a smart plan looks like

Start with a best‑seller in each line. Clay barrel or mission profiles under US Tile. One bread‑and‑butter concrete profile in Newpoint. A top Unified Steel profile. Build plant‑level LCAs that reflect real utilities and yields. Publish product‑specific EPDs that match how specs are written, including variant coverage by color where pigments change reflectance and potentially impacts. Then schedule renewals so expiries never cluster in the same quarter.

A note on sustainability positioning

Westlake’s cool roof system story is strong in energy narratives, with CRRC rated colors and ventilation layers that lower surface temperatures and help reduce cooling loads. That messaging pairs nicely with EPDs, which address embodied impacts that energy claims do not. Together they check both boxes spec teams care about: operational and embodied performance.

Closing thought

In steep‑slope roofing, design wins on charm, then data seals the deal. The design is clearly there. Lock in the data. Product‑specific EPDs for flagship clay, concrete, and stone‑coated steel profiles would convert more shortlists into specs when LEED v5 and owner policies make documentation non‑negotiable.