Nor‑Maali’s EPD debut raises the competitive bar

What just went live

• Product: Akvanor DTM, a waterborne acrylic direct‑to‑metal coating for steel and machinery, published as a product‑specific EPD.
• Operator: EPD Hub.
• Rule set: EPD Hub Core PCR v1.1 aligned to EN 15804 A2.
• Release: January 2026. The record reads as a single‑product declaration rather than a broad family, which is helpful for apples‑to‑apples comparisons in bids.

Why this matters in specs now

Project teams across the Nordics increasingly model whole‑building carbon and prefer product‑specific, third‑party verified data. In Norway, if a team cannot source product‑specific values, generic entries often carry a 25 percent uplift in calculations, which effectively penalizes products without EPDs (DiBK, 2024). With Akvanor DTM documented, Nor‑Maali removes that friction for a workhorse SKU and makes the submittal package simpler to approve.

Competitive snapshot in coatings

Jotun has a mature library of coatings EPDs across primers, epoxies, and polyurethanes, many registered with EPD Norway. That breadth gives specifiers a fast path for common systems and configurations.

Tikkurila Group shows broad coverage too, including industrial urethanes and zinc‑rich epoxies verified through EPD Hub and other operators. For buyers who already know those datasheets, Nor‑Maali’s new DTM EPD lands right in the comparison set.

PPG publishes architectural and DTM declarations under several operators, including NSF, so procurement in export markets sees familiar formats. The takeaway is clear. Nor‑Maali has stepped into the transparency arena where established players already compete, which means more apples‑to‑apples evaluations and fewer reasons to swap a line item late in design.

Company snapshot

Nor‑Maali develops and supplies high‑performance anti‑corrosion coatings for steel structures, OEM machinery, marine and floors. Typical buyers include fabricators, equipment makers and contractors who value fast drying times, reliable film build and durable finishes. An EPD for Akvanor DTM connects those performance claims to verified footprint data, which procurement teams can actually use.

What this unlocks commercially

• Faster shortlist decisions because a verified EPD replaces conservative defaults in carbon models.
• Cleaner coordination with designers and GCs since the data format is standard across Europe.
• A platform to expand. Once one EPD is in place, extending coverage to companion primers, mid‑coats and common system builds usually moves faster than the first trailblaze.

Visibility check

We looked for a dedicated EPD or sustainability page on nor‑maali.com and did not see Akvanor DTM’s declaration listed yet. Adding a clearly labeled page with direct EPD downloads and product cross‑links is a small effort that pays back in search, submittals, and buyer confidence. It is definately worth prioritizing.

Smart next steps

• Extend coverage to adjacent high‑volume SKUs and typical system stacks used on machinery and structural steel. That lets spec teams model entire systems instead of piecing together mixed sources.
• Keep rule alignment in view. When updating or adding SKUs, use the same operator and PCR family where possible to maintain comparability across the range.
• Make data easy to grab. Host PDFs in one place, list versions, and add clear product mapping so distributors and estimators do not guess.

The bottom line for sales and specs

Publishing an EPD turns a strong coating into a lower‑risk choice. Nor‑Maali’s January 2026 debut removes a common hurdle in Nordic bids and puts Akvanor DTM into direct, data‑based comparisons with long‑time incumbents. Teams that keep building from this first declaration can win more often, and with fewer last‑minute surprises in documentation.