Congratulations, Newtonbrook on your first‑ever EPDs
Newtonbrook just put verified numbers behind a flagship liquid‑applied deck and roof waterproofing system. For specifiers who filter by product‑specific EPDs, that flips conversations from datasheets to defendable submittals. Here is what launched in January and how it shifts the local competitive map.
What launched in January
Newtonbrook published its first Environmental Product Declaration in January 2026. The document covers the PolyMaxx HA Deck & Roof Waterproofing system, a liquid‑applied, fully reinforced solution for structural decks, balconies, walkways, and roofs. The EPD sits with EPD Hub and references NPCR 022 Part B for roof waterproofing. It reads as a product‑specific declaration for a system rather than a single accessory.
Why this matters in specs
Many project teams now expect product‑specific EPDs for envelope assemblies. When a product lacks one, modelers often apply conservative defaults that quietly penalize bids. LEED v5’s member ratification on March 28, 2025 keeps emphasis on embodied impacts, which means these documents stay front and center for submittals (USGBC, 2025) (USGBC, 2025).
The company context
Based near Toronto, Newtonbrook supplies concrete block, masonry, and related building products to a dealer network across Southern Ontario. Adding a transparent, verified waterproofing system fits how buyers evaluate envelope packages today. It signals the brand intends to compete not only on performance and service, but also on measurable impacts that slot cleanly into whole‑building LCA workflows.
Competitive snapshot in roof waterproofing
Closest day‑to‑day competitors in specifications are multi‑line envelope manufacturers with strong roofing portfolios.
SOPREMA shows current North American EPDs for PVC single‑ply and Canadian SBS systems, with broader European coverage across liquids and membranes. In the U.S. portfolio, liquid‑applied deck and roof system EPDs are less visible than sheet membranes. That gives Newtonbrook a talking point against sheet‑first bids (SOPREMA on EPD Guide).
Sika in the U.S. lists current Sarnafil PVC membrane EPDs. In our scan of public listings focused on Division 07 entries, we did not see a product‑specific EPD posted for Sikalastic‑type liquid roof systems. Specifers will still ask for a like‑for‑like liquid reference when comparing against Newtonbrook.
Kemper System and Gaco Western appear with expired or no current liquid roof EPDs in public databases, which means teams often fall back to generic assumptions. Newtonbrook’s fresh, product‑specific entry can remove that penalty headwind in liquid‑applied scopes.
Program‑operator signal buyers will ask about
EPD Hub is recognized by ECO Platform as an Established ECO EPD Programme Operator and was listed with 3,301 ECO EPDs as of July 1, 2025 (ECO Platform, 2025) (ECO Platform, 2025). For cross‑border projects that watch EN 15804 alignment and ECO visibility, that status helps smooth acceptance.
Scope notes that help sales teams
The PolyMaxx HA record frames a reinforced, cold‑applied system suitable for occupied buildings and sensitive sites. Position it wherever hot works are constrained, where rapid cure keeps schedules tight, and where balcony and walkway continuity matters. That through‑line turns into fewer product swaps between roof field and adjacent trafficable areas.
What to do next to extend the lead
Two fast wins typically pay back. First, publish companion EPDs for compatible primers, topcoats, and broadcast aggregates if they materially influence impacts in common build‑ups. Second, add a family‑level EPD for balcony and walkway variants so estimators can cite one record across multiple details. If PCR timing shifts, plan the renewal cadence now rather than later.
Website visibility check
We could not locate a public EPD download or sustainability page on newtonbrook.com at the time of writing. Add a one‑page hub that links the PDF, the verification program, and a simple explainer for AEC teams. Its a small step that speeds submittals and cuts email back‑and‑forth.
The takeaway
Newtonbrook has entered the transparency arena with a liquid‑applied deck and roof waterproofing EPD. In a field where many rivals emphasize sheet membranes or list expired liquids, this puts the brand on spec with the numbers that count. Keep the cadence going and this debut becomes a durable edge, not a one‑off win.
Frequently Asked Questions
Which product did Newtonbrook’s first EPD cover and who verified it?
PolyMaxx HA Deck & Roof Waterproofing, verified and published by EPD Hub.
When was the EPD issued and what rules does it follow?
Issued in January 2026, following NPCR 022 Part B for roof waterproofing.
Does the public record credit a separate LCA developer or consultant?
A separate developer organization is not stated in the public summary we reviewed.
What is the commercial impact for liquid‑applied scopes?
A product‑specific EPD removes conservative default penalties in many models, keeping Newtonbrook in more bids where EPDs are requested under LEED v5 emphasis on embodied impacts (USGBC, 2025).
About the Author
Walker Ryan is a climate-tech entrepreneur focused on driving industrial decarbonization through better data. As the founder and CEO of Parq, he helps manufacturers generate high-quality, third-party–verified carbon disclosures at scale—accelerating a traditionally slow and expensive process. Before starting Parq, Walker led over $200 million in sustainability-focused investments as VP of Strategy & Growth at ReStream Solutions, following earlier experience in investment banking at Deutsche Bank. He brings a rare mix of capital markets expertise and hands-on sustainability knowledge to tackling the infrastructure of industrial emissions.
