Congratulations, InnovaGen on your first EPD

What launched in April 2025

In April 2025, InnovaGen published its debut, product‑specific EPD for Sequester, a biochar material made from waste wood via ultra‑slow pyrolysis. The declaration follows EN 15804 A2 core rules and was issued by program operator EPD Hub. The public record lists it as a single material EPD suitable for use in sustainable fertiliser production, construction and concrete, asphalt, and filtration.

Why this matters on specs and bids

When a project must model embodied carbon, products without a product‑specific EPD often trigger conservative defaults that act like a quiet tax in calculators. Having a verified declaration replaces guesswork with Sequester’s measured impacts, which helps keep price from being the only lever and reduces swap‑outs late in procurement. Teams chasing LEED v5 disclosure points also gain cleaner paperwork with a Type III, third‑party–verified record.

Where Sequester fits commercially

Sequester reads as a multi‑purpose carbon material that can be dosed into concrete mixes, blended into asphalt, or used as filtration media. That flexibility turns it into a bridge product between sustainability targets and everyday performance criteria like strength, workability, rutting resistance, and adsorption. Think of it as adding a trusted co‑star to a familiar cast, not rewriting the script.

Competitive snapshot in construction chemistry

Three players shape many concrete conversations today. Master Builders Solutions publishes product‑specific EPDs for admixtures, grouts, and underground construction chemicals across regions, giving ready‑mix and precast close‑to‑plant data (Master Builders Solutions on EPD Guide). GCP Applied Technologies shows active EPDs for select admixtures, fibers, and building‑envelope systems that often share submittal packets with mix designs (GCP Applied Technologies on EPD Guide). Sika entities, including Norway, list recent EPDs for superplasticizers and related admixtures that ready‑mix teams know well (Sika Norway on EPD Guide).

What changes with InnovaGen is category shape. A product‑specific EPD for a biochar material moves the carbon‑reduction conversation upstream of the mix, then plugs into concrete and asphalt workflows specifiers already run. It puts InnovaGen alongside established chemistry brands in EPD coverage while introducing a different low‑carbon lever.

Program‑operator angle specifiers will ask about

The debut sits with EPD Hub, a digital‑first operator aligned to EN 15804 and ISO 14025. For multidisciplinary portfolios and frequent updates, a fast operator cadence helps keep published PDFs current. That matters when sales and precon need to answer “do you have the EPD link” in seconds, not days.

What to do next for market traction

Two practical moves can compound the impact. First, pair Sequester with one or more partner concrete EPDs that reflect typical dosing in a regional mix. Ready‑mix suppliers already maintain thousands of product‑specific EPDs, so demonstrating a Sequester‑enabled mix on paper helps buyers compare apples to apples. Second, arm the field with a one‑page spec aid that states target dosages, testing references, and how the EPD should be cited in submittals.

Website visibility check

We could not find the new EPD on innovagen.com at the time of writing. Publishing the PDF on a sustainability or downloads page and linking it from Sequester’s product page is a low‑lift fix that saves reps time and reduces submittal friction. It definately helps discovery when architects and GCs search the brand site first.

The takeaway

InnovaGen has entered the transparency arena with a product‑specific EPD for a biochar material that plays well in concrete and asphalt. That closes a credibility gap against admixture leaders who already publish EPDs, while giving project teams a new lever to hit carbon targets without reinventing specs. The quickest wins now come from making the EPD easy to find, then showing how Sequester performs inside a published mix that estimators and engineers can cite on day one.