Phonix’s first EPDs hit the roof
Specification teams love momentum. Phonix just published its first wave of product‑specific Environmental Product Declarations for core roofing membranes, giving buyers the third‑party proof they look for when carbon counts, credits matter, and substitutions lurk. Here is what launched, who verified it, and how it changes the competitive math.
What Phonix just published
Phonix has released three product‑specific EPDs covering bituminous roofing membranes that map cleanly to how specifiers buy: top‑layer cap sheets, bottom‑layer base sheets, and a self‑adhesive underlay for pitched roofs. All three declarations are registered with EPD Hub and carry validity into 2030. The developer organization is not named in the public record.
Product scope, in plain English
These are SBS‑modified bitumen membranes designed for multi‑layer roof systems and under‑tile protection. In practical terms, that means the new EPDs let project teams compare Phonix against peer membranes on global warming potential and the rest of the EN 15804 impact set, apples to apples.
Program operator and PCR notes
The declarations are published by EPD Hub to EN 15804 with the program’s unified PCR framework that was updated in March 2025 to align with ECO Platform rules (EPD Hub, 2025). One of the bitumen sheets references the flexible sheets for waterproofing category rule. For most bids, that checks the box that owners and GCs ask for today.
Why this matters commercially
Many owners now require product‑specific EPDs on envelope packages to avoid conservative defaults in whole‑building LCA models. Bringing these membrane EPDs to the table means Phonix can be evaluated on measured performance rather than proxies, which reduces swap‑out risk when carbon targets tighten under emerging LEED v5 project scoring.
Competitive snapshot
Soprema already fields multiple product‑specific EPDs for SBS membranes in Europe through EPD International, with recent issues valid to 2029 and 2030, which sets a high bar on transparency (EPD International, 2025; EPD International, 2024). Sika’s Sarnafil and Sikaplan PVC roof membranes have long‑standing program‑verified EPDs in place with NSF and IBU that run into 2027 and 2028, so design teams know where those systems land on impacts (NSF, 2028). BMI’s Icopal brand lists an EPD for reinforced bitumen sheets on EPD International, valid until February 2027, so buyers can benchmark legacy A1 and newer A2 frameworks side by side (EPD International, 2020).
Read differently, Phonix is not entering a vacuum. They are stepping into an arena where transparency is already a spec currency, which is exactly why this debut matters.
Where to find the documents
Phonix operates in Denmark as Phønix Tag Materialer. Their sustainability documentation hub hosts the product‑specific EPD downloads for the BituFlex and DuraFlex families, plus underlays and damp barriers. If you are assembling a submittal set, start here: Phønix Tag Materialer EPDs. Visibility on the manufacturer site is strong, which helps busy estimators and LCA modelers.
What this unlocks next
With product‑specific, third‑party verified data in hand, sales and technical teams can answer carbon questions without slowing the bid clock. The move also enables portfolio expansion. Adjacent SKUs that share materials, reinforcements, or lines can often be grouped efficiently under the same PCR, which keeps effort predictable while widening coverage. Do that, and specifications get stickier. Your future self will definately appreciate the head start.
The takeaway for spec‑driven growth
Phonix has entered the transparency arena with credible, program‑verified roofing EPDs. Competitors like Soprema, Sika and BMI already publish in this space, so the play now is simple. Keep extending coverage to the rest of the roofing lineup, keep the PDFs easy to find, and keep renewal dates on a shared calendar. That is how membrane brands protect margin when carbon becomes a line item.
Frequently Asked Questions
Which program operator handles Phonix’s new EPDs and what standard do they follow?
EPD Hub publishes the declarations to EN 15804 under its unified PCR framework, updated March 24, 2025 to align with ECO Platform rules (EPD Hub, 2025).
Do close competitors already have EPD coverage for comparable roofing membranes?
Yes. Soprema lists multiple SBS membrane EPDs with validity through 2029–2030 on EPD International (EPD International, 2025; EPD International, 2024). Sika Sarnafil PVC membranes are listed with NSF and IBU into 2027–2028 (NSF, 2028). BMI’s Icopal brand has an EPD valid to 2027 on EPD International (EPD International, 2020).
Where can specifiers download Phonix’s EPDs today?
On the Phønix Tag Materialer documentation hub, which consolidates product‑specific EPD PDFs for the BituFlex and DuraFlex families and related membranes: phonixtagmaterialer.dk.
About the Author
Hazel Brooks is an editor at EPD Guide covering EPDs and the fast-evolving sustainability data landscape. She tracks program-operator updates, standards and guidance changes, and new EPD releases, connecting the dots across the market to report on trends, shifting expectations, and the competitive EPD landscape. Her work focuses on making complex data sets easier to navigate and access, so manufacturers and sustainability teams can act with clarity and confidence.
