Congrats, Roca: first EPDs hit the bath space

What launched in January 2026

Roca has published its first ever EPD covering acrylic shower trays, bathtubs, and basins. The scope reads as a family declaration that represents multiple models across that portfolio, which is how most buyers actually compare options. The program operator of record is EPD Hub. The public record we reviewed does not name a separate LCA developer, which is common for first releases when the operator workflow bundles modeling and verification.

Why this matters in specs and bids

On projects that track embodied carbon, a product specific EPD keeps teams from applying conservative default factors that can inflate a product’s footprint on paper. With verified data in hand, discussions shift to performance, finish, and delivery timing. That is the difference between being considered and being quietly filtered out before the short list even forms.

Quick company backdrop

Roca is a global bathroom manufacturer known for ceramic sanitaryware, brassware, and acrylic fixtures across residential and commercial work. The acrylic line up is a good first EPD beachhead because tubs and shower trays often anchor scope decisions in bathrooms, which means their documentation unlocks more downstream selections.

Competitive snapshot

Here is how the new entry lines up against three close peers based on current public listings we reviewed.

• Kohler shows multiple current EPDs across sinks, toilets, and trim. We did not see acrylic bathtub or shower tray coverage among current declarations at the time of writing.
• TOTO lists current EPDs for toilets and commercial faucets that are visible today. We did not find acrylic tub or tray coverage in the current set.
• Villeroy & Boch stands out with current EPDs that include acrylic and composite bathtub and shower tray families alongside ceramic sanitaryware. That is a direct match to Roca’s new category focus.

The takeaway is straightforward. Roca just closed a visibility gap in a category where at least one European rival already had coverage, while two familiar North American names appear concentrated on other fixture families. That changes competitive math in packages that mix tubs, trays, basins, and brassware.

Rulebook and operator context, briefly

The debut sits under the operator’s core construction PCR framework with third party verification. EPD Hub has leaned into digital workflows and rapid publishing, which many manufacturers prefer when timing is tight and internal teams are already stretched.

Findability check on Roca’s site

We looked for the new EPD on Roca’s US sustainability pages and found a certificates and declarations section, though we did not see the January 2026 document posted yet. Adding the PDF and a short how to read it explainer will make life easier for reps and distributors. Visibility wins specs.

Helpful links for readers

• Roca USA Certificates and declarations page: https://www.us.roca.com/sustainability/certificates-and-declarations
• Roca acrylic materials overview: https://www.roca.com/materials/acrylics

Timing note for teams planning the next release

This EPD was issued in January 2026 and today is February 17, 2026. That gap already clears two weeks. It is normal for a delay of weeks to months between an EPD being signed by a program operator and it becoming visible in the global directories that architects search. If shrinking that lag matters for near term bids, reach out and we can share a simple playbook for getting listed within a day or two next time.

What to do next

If acrylic was step one, keep momentum by extending coverage to ceramic basins or high volume toilet and urinal families that often sit in the same submittal set. Choose the same rulebook competitors use for those products and make data collection painless for plant and product teams. That is how portfolios scale without burning R&D time.

One small ask for the web team. Post the EPD where buyers actually click. Then link the PDF from key product pages for bathtubs, shower trays, and basins. That tiny change improves visiblity and prevents avoidable back and forth in submittals.