Congrats, Kaizen: first EPDs are live

What just launched in June

Kaizen published its first wave of Environmental Product Declarations in June 2025. The set covers core architectural coatings and reads as a mix of product‑specific and portfolio scope.

• Wallscape Classic Pro interior acrylic, product‑specific.
• Wallscape Pure interior acrylic with antimicrobial claims, product‑specific.
• Neoshield Plus Matt exterior pure acrylic, product‑specific.
• Styrene Acrylic Coatings, an averaged family EPD that represents several KPME formulations in one declaration.

All four records are verified and published by EPD Hub. The rule set cited is “EPD Hub Core PCR v1.1.” No external LCA consultant is listed on the public record we reviewed.

Why spec teams will care

Projects that must account for embodied carbon often assign a conservative default when a product‑specific EPD is missing, which can knock a coating out of consideration on tight carbon budgets. The buildings and construction sector is a large lever in climate math, contributing roughly 34% of global energy‑related CO₂ and 32% of energy use, so verified disclosures matter in procurement and policy conversations (UNEP GlobalABC, 2025) (UNEP GlobalABC, 2025).

Where Kaizen now sits against peers

In architectural coatings, specifiers frequently meet Jotun, PPG, and Behr on submittals. Those brands already list product‑specific EPDs for interior and exterior wall paints across major operators in Europe and North America. Kaizen’s new coverage drops it into that same conversation for acrylic interiors and exteriors. It does not instantly outrun the giants on portfolio breadth, yet it removes an avoidable screening risk where “no EPD” used to be the reason to swap.

The scope details spec writers will ask about

Three declarations are single‑product. One is a family EPD that averages multiple styrene‑acrylic coatings, which is helpful when projects specify performance traits rather than a single SKU. If a client wants line‑by‑line comparability within a tight spec, adding EPDs for the adjacent finishes in the Wallscape and Neoshield ranges is the logical follow‑on.

Program operator context

Kaizen chose EPD Hub for verification and publishing. For teams that sell across regions, that decision typically supports EN 15804 alignment and rapid publishing cadence, and EPD Hub’s program is recognized by ECO Platform which supports European acceptance. If buyers ask “who verified this,” point them to the operator’s model and recognition timeline here on EPD Guide for plain‑English context.

Competitive snapshot, fast

Jotun shows broad paint EPD coverage across interior and exterior applications under European operators. PPG lists architectural coatings EPDs with North American and European operators, including product‑family declarations for wall and ceiling paints. Behr has a sizable set of UL‑verified architectural coatings EPDs in the U.S. Kaizen’s June releases meaningfully close the transparency gap in day‑to‑day interior wall and exterior acrylic specs. If the brief calls for antimicrobial or scrub‑resistant mattes, Kaizen can now answer with a verified document instead of a promise. That is often the difference between shortlisted and silent.

Category and PCR notes to keep comparisons clean

Paint EPDs today typically follow either EN 15804 with a coatings Part B in Europe or the Architectural Coatings PCR in North America. If a project spans both, keep the rulebook consistent within each region to protect comparability. For context on sector baselines and why product‑specific numbers still win more specs than averages, see this primer on interior wall paint EPDs on EPD Guide: Industry‑wide EPD for interior wall paint?.

Can buyers find these on Kaizen’s site

We found a company news post announcing the EPD achievement here: Kaizen Paint Middle East news. We did not see a dedicated sustainability or downloads page listing the actual PDFs yet. Visibility is key, so parking the declarations in a clearly labeled “EPDs and Certifications” page will make submittals faster and reduce repetitive requests. It’s definately worth it.

What this debut means commercially

Kaizen has entered the transparency arena with credible coverage of the interior and exterior acrylic paints most often asked for in specs. That removes an administrative hurdle, gives sales teams a confident answer when EPDs are requested, and keeps the line in play when carbon targets bite. Keep the momentum by rounding out the Wallscape and Neoshield families next, then add primers and specialty topcoats so whole paint systems can travel through procurement without friction. Specs dont like gaps.