Bravo, Masquelack on your first EPDs

What Masquelack just published

Masquelack’s debut EPD covers a family of water‑based paints designed for acoustic ceiling panels. Scope reads as a coherent product family rather than a single SKU, which helps panel manufacturers map color and finish choices without juggling multiple PDFs. The declaration is published with EPD Hub. (epd.guide)

Why this matters on specs

More projects expect product‑specific, third‑party verified data. Without it, modelers apply conservative defaults that can weigh down a product in whole‑building accounting. A verified EPD removes that friction so acoustic systems can be evaluated on their actual numbers instead of a generic penalty. Think of it like switching from a blurry thumbnail to the full‑resolution image.

Program operator and rules, in plain English

The EPD sits with EPD Hub under an EN 15804 and ISO 14025 framework. EPD Hub is recognized by ECO Platform as an Established ECO EPD Programme Operator, which generally improves acceptance and discoverability across European markets. That recognition arrived in December 2025 and means eligible EPDs can carry the ECO EPD mark. (epd.guide)

Quick look at the product fit

Acoustic ceiling panels are performance parts. Coatings must deliver uniform coverage, low emissions, and keep acoustic behavior intact. A product‑family EPD aimed at this niche signals that the chemistry is tuned for porous substrates common in panels, not just walls. That is a tight spec story for panel OEMs selling into education, healthcare, and office refresh cycles.

Company background, briefly

Masquelack manufactures industrial coatings across water‑based, solvent‑based, UV‑cured, and 2‑component systems with a long track record in wood and panel finishing for furniture and interior fit‑outs. Their public site emphasizes low‑VOC water‑based lines and export reach in Europe. (masquelack.com)

Competitive snapshot: who shows up on EPD screens today

• PPG publishes product‑specific EPDs for interior, facade, and specialty paints across multiple program operators in Europe and North America. See context in this industry roundup that features PPG’s footprint. (PPG) (epd.guide)
• Sherwin‑Williams likewise maintains broad architectural‑coatings coverage that shows up in submittals and databases. For a recent comparison set that references Sherwin, see this head‑to‑head. (Sherwin‑Williams) (epd.guide)
• Tikkurila has current paint EPDs, including entries verified on EPD Hub that specifiers in Nordic projects will recognize.

What that means competitively. Masquelack is not trying to out‑publish the biggest paint brands. Instead, it lands a targeted win by declaring a coating built for acoustic panels, where generic wall‑paint EPDs are a looser proxy. That sharper fit can lift shortlist odds when panel OEMs bundle documentation.

What buyers and OEM partners should look for in the PDF

• Clear description of the product family and application on acoustic panels
• Declared unit that matches how coatings are planned on jobs
• Transport and packaging notes that reflect real distribution to panel factories
• Any low‑emitting claims aligned with regional labeling your customers already request

If the EPD does not name an external LCA consultant, that is common for first releases and does not diminish verification. Many program operators approve manufacturer‑authored models once the verifier signs off.

Website visibility still matters

We could not find a public EPD download page on masquelack.com as of January 2026. Adding a simple EPD landing page speeds up submittals, cuts email back‑and‑forth, and reduces the risk of being swapped late in design. (masquelack.com)

What’s the smart next move

• Extend coverage to adjacent formulations panel makers often buy with the topcoat, like primers or sealers used on mineral or glass‑wool substrates.
• Publish a short, visual EPD guide for distributors so they can pull the right PDF fast.
• Keep reference‑year data consistent for renewals so trendlines are easy to read over time.

The takeaway

Masquelack’s July 2025 debut puts a specialty acoustic‑panel coating on the record and into the same comparison set as heavyweight paint brands. That is how smaller portfolios gain ground in specs. It is also a reminder that speed and completeness beat volume. Ship the EPD that matches the purchase decision, then build from there. And yes, this is definately the right direction.