Wienerberger: products and EPD coverage, fast

Who they are and where they play

Wienerberger designs and makes materials for the building envelope and for water and energy infrastructure. 2024 revenue landed around €4.5 billion and operations spanned 28 countries (Wienerberger Annual Report 2024, 2025). Explore their sustainability commitments on the company’s sustainability page.

Product footprint at a glance. Clay facing bricks and pavers, Porotherm structural blocks, Koramic and Creaton roof tiles, solar kits from the roofing unit, and Pipelife pipes, chambers, and fittings. It is a broad portfolio rather than a single‑category pure play.

What they sell, in practical buckets

For walls, they offer dozens of facing brick lines and structural clay block families. For roofs, clay tiles and accessories cover regional profiles and colors. For infrastructure, Pipelife supplies pressure and gravity pipes, cable protection, and chambers. In rough terms, the active catalog is in the hundreds of SKUs, with frequent country‑specific variants.

EPD footprint today

Bricks and blocks. Coverage is strong in several markets. We see current product‑specific EPDs and French FDES for Porotherm 20 cm structural bricks available in INIES, including low‑carbon variants published in 2024 and 2025 (INIES, 2025). Clay facing bricks are also covered in markets like Denmark and France under house brands such as Terca and Egernsund.

Pipes. Pipelife shows a healthy stream of current declarations across the Nordics and Central Europe, often published with EPD Norway or EPD Hub. That gives specifiers building services‑grade data across potable water, sewage, and cable protection systems without detours.

Roofing. Coverage is improving but still uneven by country and brand. Following the Terreal integration, some tile and façade systems carry active FDES entries in France. In other markets, Koramic or Tondach tiles are not uniformly represented in public EPD registries, which can leave project teams defaulting to conservative generic data when an EPD is requested.

Why coverage gaps matter in bids

When a project team must model carbon with verified product data, missing EPDs push them to generic defaults that are intentionally conservative. In France, the INIES database listed more than 5,400 FDES and 1,790 PEP as of December 2025, representing over 319,000 commercial references, and FDES remain valid for five years (INIES, 2025). If your tile or accessory lacks an EPD there, your product may be modeled with a penalty, which quietly reduces specability.

A clear example where a competitor can win by default

Clay roof tiles are common on housing, education, and heritage renovation. Where a Koramic profile does not yet have a visible EPD in a given market, specifiers can point to BMI Group Nordic’s valid EPD for clay roofing tiles in the International EPD System, which ticks the EN 15804+A2 box and is easy to cite (EPD International, 2023). On projects that prefer product‑specific EPDs, that convenience alone can tilt the table.

Competitive set you will see in the room

Facing bricks and blocks. Vandersanden in Benelux and France, Ibstock and Forterra in the UK, and regional players like Michelmersh. Roofing. BMI Group, Edilians, and regional clay tile producers. Pipes. Wavin, Aliaxis brands, Uponor, and REHAU. Exact head‑to‑head varies by country and project type.

Where an incremental EPD pays off fastest

Roof tiles and accessories in top‑volume profiles for France, the UK, Germany, and the Nordics. Publish under a widely used operator and mirror listings in national hubs where required. Country‑specific versions of popular Porotherm SKUs if the current declarations do not match local manufacturing routes. High‑run Pipelife products that are still missing A2‑format coverage in target verticals like healthcare or education.

Smart operator choices and formats

Pick operators that your buyers and LCA tools already pull from. For France, aim for FDES in INIES to stay in the RE2020 lane. FDES are third‑party verified and valid five years, which fits typical product refresh cycles (INIES, 2025). For cross‑border specs, pairing INIES with IBU or the International EPD System keeps data portable without extra friction.

What this means for sales teams

One EPD in the right place often unlocks a cluster of projects. It removes the need to negotiate exceptions or discounts that compensate for risk. It also shortens the back‑and‑forth when LEED v5‑aligned owner requirements ask for product‑specific transparency. The price of one declaration is frequently earned back on a single mid‑sized win.

If you publish three next

Prioritize a best‑selling Koramic profile in a growth market, a Porotherm structural unit that frequently pairs with that roof system, and a Pipelife pressure pipe that shows up in municipal RFPs. Make them A2‑aligned, verified, and where needed presented as an FDES. Keep data collection tight so renewal is painless. We strongly recommend a white‑glove data collection flow so production, R&D, and product teams dont become the bottleneck.

The takeaway

Wienerberger already covers bricks, blocks, and many pipes with current EPDs, which earns them a seat at most tables. Roofing is catching up. Publishing a small set of high‑volume tile and accessory EPDs, and reflecting them in key databases, would close the last credibility gap and make the whole porfolio easier to specify at speed.