Shouldice Stone: products and EPD coverage snapshot
Ontario’s Shouldice Stone is a masonry mainstay with a broad catalog that shows up on schools, homes, retail and ICI builds. If you sell or specifiy masonry, the question isn’t whether their portfolio looks good. It’s whether the right Environmental Product Declarations are in place so the products can compete in carbon-accounted bids without friction.
Who they are and what they make
Shouldice Stone, headquartered in Shallow Lake, Ontario, manufactures a wide masonry range: full‑bed concrete stone, concrete brick profiles, dimensional concrete masonry units, accessories, an overlay line, and the panelized Fusion Stone brand. It is not a single‑product player. Think several product families that show up across exterior cladding, interior feature walls, and structural CMU.
How many products, roughly
Browsing their catalog suggests multiple families with size options and colorways that add up to dozens of distinct SKUs, likely into the hundreds when finishes and units are counted. That breadth lets them cover residential and commercial envelopes without swapping manufacturers mid spec.
Sustainability claims on record
Shouldice highlights local sourcing and closed‑loop water practices. They state that 90% of materials are sourced within 25 km of their plant and that their on‑site system recycles over 60,000,000 litres of process water annually (Shouldice Sustainability, 2025) (link). Those are useful talking points in RFP narratives, even before you present an EPD.
EPD coverage today
As of December 2025, we do not find publicly available product‑specific EPDs from Shouldice for stone veneer, brick, or CMU. Their CMU line can reference the Canadian industry‑average CMU EPD published by the Canadian Concrete Masonry Producers Association, which many teams accept for disclosure credits while they wait on product‑specific documents (CCMPA, 2025) (link). In the U.S., a parallel industry‑average CMU EPD exists from the Concrete Masonry and Hardscapes Association built on data from 35 producers and covering seven CMU classes (CMHA, 2025) (link).
Why this matters commercially in 2025 specs
Owners and design teams are raising the bar on embodied‑carbon reporting in cladding and structure. On LEED v5‑aiming jobs and corporate policies that require third‑party verified data, a missing product‑specific EPD can add headaches for the team and create room for an easy substitution. With an EPD, the product competes on performance and aesthetics instead of price alone.
A tangible gap to close
A common unit in the catalog is a 90×190×390 CMU. If that SKU had a plant‑specific EPD, it could land in submittals without back‑and‑forth. Competitors in North America publish CMU EPDs at plant or mix level, which makes life easier for specifiers and estimators. Examples include Angelus Block and Basalite with multiple location and mix EPDs available through ASTM’s EPD registry (ASTM, 2025) (Angelus, Basalite). When a bid package asks for product‑specific EPDs, this difference can decide who gets short‑listed.
Manufactured stone veneer and the rulebook
For adhered manufactured stone veneer and other manufactured concrete products, an updated UL‑managed Product Category Rule provides a clear path to compliant EPDs. That standard covers block, segmental products, and manufactured stone veneer, which simplifies decisions for mixed masonry portfolios (CMHA, 2025) (link). Picking the same PCR competitors use keeps comparisons apples to apples.
Who they meet in the spec arena
On CMU and architectural block, Shouldice will often rub shoulders with Echelon Masonry, Brampton Brick, Permacon, and regional producers tied to national groups. On stone veneer and brick‑look façades, names like Arriscraft, Eldorado Stone, and Cultured Stone frequently appear. Product aesthetics win attention, yet transparent EPDs often decide the last mile in projects with carbon targets.
Fastest route to full coverage
Start with CMU and architectural units that carry the most volume through ICI jobs. Use the updated manufactured concrete PCR to generate product‑specific EPDs at the plant and mix level. Mirror the PCR choices that key competitors follow so project teams can compare cleanly. Then extend to best‑selling veneer families. Data collection is the long pole, so a white‑glove partner that pulls utility, mix, and waste data from inside your operations is key. The result is fewer RFIs, fewer substitution risks, and more wins you can actually see.
Final thought
Shouldice’s portfolio breadth and local footprint are real assets. Locking those assets to product‑specific EPDs turns them into specification momentum. It is the difference between being admired on mood boards and being installed on walls, which is where the revenue shows up. If this sounds obvious, good. It means the next steps are clear, and they dont have to be hard.
Frequently Asked Questions
Does Shouldice Stone have product-specific EPDs available today?
We did not find public product‑specific EPDs as of December 2025. Their CMU can reference the Canadian industry‑average CMU EPD for disclosure purposes while product‑specific work proceeds (CCMPA, 2025) (link).
What PCR should be used for Shouldice’s stone veneer and masonry units?
The updated UL Product Category Rule for manufactured concrete products covers CMU, segmental units, and manufactured stone veneer, enabling consistent EPDs across the portfolio (CMHA, 2025).
Who are typical competitors that publish EPDs for CMU?
Angelus Block and Basalite publish plant or mix‑specific CMU EPDs that are accessible through ASTM’s EPD registry (ASTM, 2025).
What sustainability claims does Shouldice communicate today?
They report 90% local sourcing within 25 km and recycling over 60,000,000 litres of process water annually, which can support narratives in bids while EPDs are developed (Shouldice Sustainability, 2025) (link).
About the Author
Eric works at the intersection of sustainability, regulation, and business strategy, helping manufacturers navigate the evolving landscape of EPDs and LCAs. Having spoken with hundreds of teams across North America, brings a deep understanding of what drives ROI, what regulators are asking for, and how companies can stay ahead with smart, scalable approaches to environmental reporting.
