SelecTech: Products and EPD Coverage

Who SelecTech is

SelecTech is a Massachusetts‑based maker of interlocking resilient floors and electrostatic discharge solutions sold under three banners: StaticStop for ESD, FreeStyle for commercial, and Place N’ Go for residential. The brand story leans on recycled content, glue‑free installs, and a takeback model that fits circularity goals.

What they actually sell

Across the portfolio you will find several distinct families that show up on job submittals:

• StaticStop: interlocking ESD tiles, glue‑down vinyl ESD, ESD epoxy systems, low‑volt rubber, carpet tile, and accessories for electronics and healthcare environments.
• FreeStyle: commercial interlocking tiles for labs, education, retail, and back‑of‑house areas, plus EcoLock as the PVC‑free, Red List Free line.
• Place N’ Go: residential interlocking tiles for basements and similar use cases.

This is not a pure play in one niche. It is a kit of parts you can mix for fast renovations and ESD‑critical spaces.

How broad is the range

Between ESD formats, decorative commercial tiles, and residential colors, the total SKU count lands in the dozens. That means SelecTech competes across multiple MasterFormat buckets rather than one lane, which matters when you map EPD needs line by line.

EPD coverage today

EcoLock has a product‑specific EPD published by SCS Global Services, valid from April 11, 2025 through April 10, 2030 (SCS, 2025). The document also sets a 1 m² functional unit with a 75‑year reference service life for reporting, standard practice under the cited PCRs (SCS, 2025).

As of December 11, 2025, we did not find publicly posted EPDs for the StaticStop ESD families or the legacy FreeStyle PVC‑based lines. If those exist behind the scenes, they are not visible to specifiers who need something they can download and file with submittals.

Where the gaps may sting commercially

SelecTech’s likely best sellers in sensitive spaces are its interlocking ESD tiles, especially SelecTile ESD and FreeStyle ESD. On projects that prefer or require product‑specific EPDs, missing declarations can push buyers toward alternatives in the same electrical performance class. Designers do not enjoy penalty factors for non‑declared products when they can avoid them, so the path of least resistance is to pick the product with a current EPD and move on. It is a quiet loss that rarely shows up in a CRM, but it is real.

Competitors you will see on the same drawings

Expect direct comparisons with:

• Forbo Colorex EC and SD in tiles for labs and cleanrooms. Forbo publishes EPDs and HPDs for Colorex.
• Gerflor Mipolam ranges, including Biocontrol ESD variants, with portfolio EPDs noted on their product pages.
• Armstrong AHF Excelon SDT static‑dissipative VCT in healthcare and electronics spaces, with EPD coverage available for VCT lines.

These brands are familiar to healthcare, life sciences, and electronics owners. They often arrive with the paperwork bundle already in the submittal folder. That is the competitive bar.

What to do if you are building the EPD set

If you are prioritizing, start where revenue concentrates and where EPDs flip decisions:

1. StaticStop interlocking ESD tiles. High spec frequency in electronics manufacturing, device labs, and retrofits over problem slabs. Make this the first product‑specific EPD.
2. StaticStop glue‑down vinyl ESD sheet or tile. Addresses healthcare imaging, cleanrooms, and pharma suites where interlocking may not be prefered.
3. FreeStyle PVC‑based commercial tiles. Pairs well with EcoLock’s already declared dataset and lets you present a good‑better‑best EPD story.

A strong LCA partner will help select the appropriate PCR used by competitor ESD products, map data collection to one reference year, and build a repeatable model so refreshes do not hijack your team’s calendar. The heavy lift is orchestration and data wrangling across plants and bills of material, not fancy math.

Sustainability signals worth noting

SelecTech’s public stance on recycling, glue‑free installs, and takeback is a good on‑ramp to EPDs because the operational data already exists. If you want a quick read, their sustainability page summarizes the commitments and the buy‑back program (Sustainability & SelecTech).

The takeaway for specability

EcoLock’s EPD is a strong first brick. The next wins are the StaticStop ESD lines that drive day‑to‑day specifications. Closing that gap puts SelecTech on even footing with the usual suspects in labs, healthcare, and electronics, and it lets project teams choose on performance and install speed rather than paperwork friction. That is how you win specs without having to out‑discount the field.