SelecTech: interlocking floors and their EPD reality
SelecTech sits at the crossroads of fast installs and sustainability. Their niche is modular, interlocking floors for labs, manufacturing, healthcare and commercial spaces. Here’s what they make, how broad the line really is, and where Environmental Product Declarations (EPDs) cover them today so sales teams aren’t guessing at spec time.
Who they are and what they sell
SelecTech, Inc. is a Massachusetts‑based manufacturer focused on modular, interlocking resilient floors. The portfolio clusters around four families: StaticStop ESD systems for static‑sensitive spaces, FreeStyle commercial interlocking LVT, Place N’ Go residential interlocking tiles, and EcoLock, a vinyl‑free commercial tile.
They are a pure play in modular resilient and ESD flooring rather than carpet, wood, or stone. Think of them as the zip‑together alternative to glue‑down sheet and tile.
How many categories and SKUs
SelecTech serves multiple application categories (ESD, commercial, residential, labs and cleanrooms). Across colorways, wear layers, and ESD vs non‑ESD options, the catalog looks to be in the dozens to low hundreds of SKUs. Exact counts vary by region and stocking patterns, so treat that range as directional rather than a promise.
EPD coverage today
We could verify a product‑specific, third‑party verified EPD for EcoLock listed in SCS Global Services’ Green Products Guide (SCS Global Services, 2025) (SCS Green Products Guide, 2025). Other SelecTech mainstays like StaticStop ESD, FreeStyle commercial, and Place N’ Go do not show publicly available EPDs in the major registries as of December 11, 2025. If an EPD exists but isn’t public, it will not help on projects that require a published declaration.
EPDs typically carry a five‑year validity window before renewal (SCS Global Services, 2025) (SCS Environmental Product Declarations, 2025). That cadence matters for pipeline planning and refresh budgets.
Why this matters in specs
More owners and design teams now write product‑specific EPDs directly into submittal checklists for interiors. When a floor lacks an EPD, designers often must use conservative default factors that can penalize carbon accounting. In practice that nudges selection toward products with third‑party verified EPDs, especially in projects targeting updated LEED v5 criteria or corporate carbon goals.
Likely best sellers without an EPD (and the risk)
FreeStyle interlocking commercial tile and StaticStop interlocking ESD tile are widely promoted and likely drive a material share of revenue. If those lines stay without EPDs while competitors show up with current, product‑specific declarations, they can lose out in short‑listed specs where transparency is a tie‑breaker. It’s not always about being “greener”, it’s about being comparable on paper so price isn’t the only story.
Competitors you’ll meet (and who already has EPDs)
StaticWorx appears frequently in ESD projects. They publish a product‑specific ESD vinyl tile EPD dated July 14, 2025 with a five‑year term (StaticWorx AmeriWorx EPD, 2025) (StaticWorx EPD PDF, 2025). In broader resilient, teams often compare against Altro’s adhesive‑free lines that include published EPDs, and against large resilient players that routinely issue category EPDs for LVT, VCT, rubber and sheet. The takeaway is simple: the bar for “EPD‑ready” in interiors is rising.
What good looks like for SelecTech
A pragmatic path is to extend EcoLock’s EPD playbook to two more anchors. First, a product‑specific EPD for FreeStyle commercial interlocking tile. Second, an EPD for StaticStop interlocking ESD tile that aligns with the common flooring PCRs used by competing ESD products. Pick a recent reference year for data, lock manufacturing boundaries, and harmonize cut‑off rules so results are comparable.
If timing is tight, sequence by commercial impact. Start with the line that appears in the most RFIs and submittal requests in healthcare, labs, and electronics manufacturing. A prospective EPD can work for a new variant (then update once a full year of production data is available).
PCR fit and operator choice
Flooring EPDs typically reference UL Part B or equivalent flooring PCRs used by major operators. Selecting the same PCR family competitors use keeps comparisons clean for specifiers. Program operator choice should follow where customers search first in your markets and how quickly the operator processes verifications. Speed and data wrangling ease trump everything here.
Don’t forget the easy win: publish where buyers look
Whatever gets verified, make it public and easy to download. Registries and product guides are where architects and GCs pull submittals in a rush. If it’s not visible, it might as well not exist.
Sustainability stance
SelecTech emphasizes recycled content, glue‑free installs, and a takeback program on its site, which aligns with low‑disruption retrofit work. Their sustainability page is a helpful primer for sales decks (Sustainability & SelecTech). It’s a good backdrop, but without broader EPD coverage the enviromental story remains harder to quantify.
The move now
Lock one EPD per core line, keep them current on a five‑year rhythm, and publish them where specifiers actually check. That puts the brand in more bids with less friction (and fewer last‑minute fire drills).
Frequently Asked Questions
Does SelecTech currently have more than one publicly verifiable product‑specific EPD?
We could confirm one for EcoLock in the SCS Green Products Guide as of December 11, 2025 (SCS Global Services, 2025). If additional EPDs exist but are not public, they typically will not satisfy project submittal requirements.
How long do EPDs remain valid before renewal?
Most flooring EPDs are valid for 5 years before renewal under the governing PCR (SCS Global Services, 2025).
Which competitor ESD floors have published EPDs right now?
StaticWorx lists a product‑specific EPD for AmeriWorx ESD tile dated July 14, 2025 (StaticWorx AmeriWorx EPD, 2025). Large resilient brands also publish category and product‑specific EPDs for LVT, VCT, rubber, and sheet.
What product lines should be prioritized for first‑wave EPDs?
FreeStyle interlocking commercial tile and StaticStop interlocking ESD tile, since they are likely volume drivers and frequently specified in labs, healthcare, and electronics manufacturing.
About the Author
Eric works at the intersection of sustainability, regulation, and business strategy, helping manufacturers navigate the evolving landscape of EPDs and LCAs. Having spoken with hundreds of teams across North America, brings a deep understanding of what drives ROI, what regulators are asking for, and how companies can stay ahead with smart, scalable approaches to environmental reporting.
