PROFLO: product range and EPD coverage
PROFLO is Ferguson’s in‑house brand for everyday plumbing workhorses. The line is broad, the price points are pragmatic, and the spec opportunities are real. The question buyers keep asking is simple: which PROFLO products carry product‑specific EPDs today, and where are the gaps that could block a spec on projects that prefer or require them?
Who is PROFLO, exactly?
PROFLO is Ferguson’s private‑label brand built for trade reliability and availability across residential and light commercial jobs. Think of it as the store brand that graduated to varsity, covering the high‑volume SKUs contractors install daily.
What PROFLO makes
Across Ferguson’s network, PROFLO spans multiple plumbing fixture and fitting categories. You will find lavatory and kitchen faucets, residential toilets, sinks, showers and trims, bath accessories, drains, supply lines, and rough‑plumbing components. This is not a single‑product play, it is a portfolio that touches many bathrooms and breakrooms.
Breadth of catalog
Based on what is listed through Ferguson’s channels, PROFLO offers products across several categories with hundreds of individual SKUs. Exact counts vary by market and season, but the takeaway for specification teams is clear, the brand shows up in most fixture schedules.
EPDs today, in plain English
PROFLO has a handful of current, product‑specific EPDs covering select lavatory faucets and residential toilets. Examples include single‑handle lavatory faucets at 0.5 gpm and 1.2 gpm, plus Calhoun 1500 series toilets at 1.28 gpf and 1.6 gpf. That is good news for projects that want product‑specific declarations for bathrooms, and it proves the brand is moving.
Notable gaps to watch
Coverage does not yet appear universal across the line. Kitchen faucets, shower systems, certain sinks, and broader fixture families look light on published EPDs today. If your bid hits a LEED‑leaning office, healthcare renovation, or higher‑ed project, those gaps can nudge a specifier to a like‑kind product that does have a declaration rather than spending time justifying a default factor. It is a small paperwork hurdle that can quietly change the lineup.
Competitive context you will meet on submittals
Sloan publishes product‑specific EPDs across commercial faucets, flushometers, urinals and water closets, a strong match for restrooms in education and healthcare. TOTO carries product‑specific EPDs for faucets and multiple toilet families, including premium lines. LIXIL’s brands, including GROHE and American Standard, have EPDs for sanitary ceramics and select fixtures. In head‑to‑head reviews, those documents make it simple for design teams to keep their carbon accounting clean, which means fewer reasons to swap.
A likely best‑seller without a declaration
Residential kitchen faucets are a staple in multifamily and tenant‑improvement scopes, yet they are often the last to get covered. If a high‑runner PROFLO kitchen faucet lacks an EPD, an alternative from a competitor with a published faucet EPD can become the safer choice during VE or sustainability review. That is avoidable.
Why EPDs matter commercially
When a product family has product‑specific EPDs, specifiers avoid conservative default factors that penalize selection and slow approvals. You save time in submittals, you protect margin from late‑stage swaps, and you stay in the conversation when owners enforce sustainability requirements. It is like showing up to a playoff game with your roster card already approved.
What it takes to close the gap, fast
Focus first on the fixtures that move the most units and hit the most specs. Typical starting list for PROFLO would be kitchen faucets, the broader lavatory faucet family beyond the first SKUs, shower trims with matched valves, and top‑volume sinks. Pick a recent reference year, pull utilities and material mixes, then align with the most commonly used PCRs in your competitive set so apples truly compare to apples. The heavy lift is clean data collection across plants and BOMs, once that is organized the rest runs quickly.
Bottom line for manufacturers
PROFLO’s direction is positive, with early EPDs in key bathroom categories. The commercial upside grows as coverage expands to the kitchen and shower sides of the house. If your catalog looks similar, do not wait for a client to force your hand, set the EPD roadmap by SKU velocity and spec frequency, then execute with a team that makes data collection painless. It is boring paperwork on the surface, but it decides who gets spec’d. And yes, that is the whole ballgame.
P.S. If you are reviewing this for internal planning and spot a missing faucet or sink family, fix the enviromental gap before a competitor fixes your pipeline.
Frequently Asked Questions
Does PROFLO publish product-specific EPDs today?
Yes, for select lavatory faucets and residential toilets. Broader coverage across kitchen faucets, shower systems, and additional sink families would strengthen specability.
What product areas should be prioritized for the next wave of EPDs?
High-velocity lines first: kitchen faucets, full lavatory faucet families, shower trims with valves, and top-volume sinks. These SKUs drive most project substitutions and wins.
Which competitors commonly show up with EPDs in plumbing packages?
Sloan for commercial faucets and flushometers, TOTO for faucets and toilets, and LIXIL brands like GROHE or American Standard for sanitary ceramics and select fixtures.
What is the commercial risk of not having EPDs?
Specs can shift to comparable products that do, especially on LEED-leaning or owner-policy projects. Teams avoid default factors and carbon-accounting penalties by choosing products with declarations.
About the Author
Eric works at the intersection of sustainability, regulation, and business strategy, helping manufacturers navigate the evolving landscape of EPDs and LCAs. Having spoken with hundreds of teams across North America, brings a deep understanding of what drives ROI, what regulators are asking for, and how companies can stay ahead with smart, scalable approaches to environmental reporting.
