Mirage Floors: portfolio and the EPD opportunity

Who Mirage is, and what they sell

Mirage Floors, manufactured in Saint‑Georges, Quebec, focuses on prefinished hardwood only. The line spans solid and engineered platforms across White Oak, Red Oak, Maple, Hickory, and Walnut, with multiple finishes and patterns including straight, herringbone, and chevron. Their site leans into “Naturally Responsible,” outlining sourcing and low‑emitting finishes (Mirage sustainability).

Product breadth at a glance

This is a hardwood specialist rather than a diversified surfaces company. Expect several product categories within wood alone, and a SKU count in the hundreds once you multiply species, widths, grades, textures, colors, and patterns. For specifiers, that means coverage for residential, hospitality, multi‑family, and light commercial without jumping to another brand.

EPD coverage today

As of January 7, 2026, we did not find product‑specific, third‑party verified EPDs published by Mirage on their website or common operator libraries. The category, however, is covered by current industry‑average EPDs from the National Wood Flooring Association for both solid wood flooring and engineered wood flooring, verified by ASTM. The solid wood EPD lists issue 2022‑11‑25 with validity through 2027‑11‑25, republished in NWFA’s 2025 documentation (NWFA Solid Wood Flooring EPD, 2025). The engineered wood EPD is likewise current in the same NWFA 2025 set (NWFA Engineered Wood Flooring EPD, 2025).

Why this matters. Under LEED’s BPDO Option 1, teams need at least 20 qualifying products from 5 manufacturers, and product‑specific Type III EPDs with external verification count as 1.5 products, whereas industry‑wide EPDs count as 1.0 (USGBC Credit Library, 2024). That weighting can decide which wood brand makes the cut on tight schedules.

Where Mirage likely wins on specs

Mirage’s strength is design depth within real wood. White Oak in wide plank with a matte finish is a go‑to look for workplace, multi‑family, and amenity spaces. The brand offers this look in both solid and 3‑layer engineered platforms, including herringbone. Finish names vary by collection, yet the core promise is consistent milling and durable topcoats that minimize callbacks.

And where they may be losing out

If a project needs product‑specific EPDs to simplify the LEED tally, a specifier may reach for engineered wood with published, product‑specific EPDs from European competitors available globally, such as Kährs and BOEN. Both make downloadable EPDs for engineered parquet that satisfy the disclosure requirement and the 1.5x weighting advantage for product‑specific Type III EPDs (Kährs EPDs, 2024, BOEN EPD, 2024). In a close comparison, that single documentation detail can tip a line toward the competitor.

Competitive set on projects

In North America, Mirage most often runs into AHF Products brands (Bruce, Hartco), Shaw’s wood portfolio, Mercier, Lauzon, and Somerset. On some programs, resilient substitutes get proposed for the same areas, especially in education and healthcare where maintenance and moisture risk rule decision‑making. Those categories are saturated with EPDs, for example Armstrong Flooring’s North American VCT EPD listed with EPD International in 2025 (EPD International, 2025). When resilient shows up with ready paperwork and wood does not, wood must work harder to stay in the plan.

A quick note on industry‑average EPDs

Industry‑average hardwood EPDs are valuable for disclosure and can keep projects moving. They are not a dead end. Many teams will accept them for the count, and they can serve as a bridge while product‑specific work gets underway (NWFA Solid Wood Flooring EPD, 2025). Still, product‑specific EPDs reduce friction for carbon‑aware specs and help avoid being swapped late in design. We dont need to overthink this.

What closing the gap could look like

Start with one high‑runner engineered SKU and its solid counterpart. Align on the applicable flooring PCR, cradle‑to‑gate scope at minimum, and a program operator familiar to your market. Build a data pack once per mill, then cascade to sibling SKUs that share materials and processes. The right LCA partner will shoulder the data wrangling and cross‑team coordination so your engineers and plant leaders stay focused on production quality.

Bottom line for specability

Mirage brings a compelling, wood‑only story and enough variation to cover most design intents. Publishing even a handful of product‑specific, third‑party verified EPDs in their flagship platforms would unlock the 1.5x LEED weighting and make it easier for architects to say yes when the schedule is tight (USGBC Credit Library, 2024). The commercial upside outlasts the paperwork.