Fireclay Tile: products and EPD coverage snapshot
Handmade look, American manufacturing, and a brand designers love. Here’s how Fireclay Tile’s ceramic, glass, and glazed thin brick lines stack up on environmental transparency today, and where EPDs can unlock more specs when LEED‑minded teams are shortlisting materials.
Who Fireclay Tile is, at a glance
Fireclay Tile is a U.S. maker of design‑forward surfaces with production in Aromas, CA and Spokane, WA. Their portfolio spans ceramic tile, glass tile, handpainted patterns, trim, and glazed thin brick. It is not a pure play. They compete across several finish categories and project types from hospitality to workplace.
What they sell and how broad the range is
Across shapes, sizes, finishes, and colorways, Fireclay offers products in multiple categories with hundreds of individual SKUs. Ceramic comes in two core lines most specifiers see on submittals, Original Ceramic and Natural Press Ceramic. Glazed Thin Brick covers wall‑grade brick formats and trim. The newer Glass Tile line includes sheeted mosaics and field formats produced in Spokane. Variety is a real moat here, especially for bespoke palettes and handpainted looks.
EPD coverage today
Glass tile is the bright spot. Fireclay has a current program‑listed EPD for its Glass Tile, published July 28, 2025 and valid through July 28, 2030 (EPD International, 2025). Ceramic coverage is mixed. Fireclay previously published product‑specific ceramic tile EPDs that have since lapsed, and we did not locate a current ceramic EPD in public operator registries at the time of writing. Glazed Thin Brick pages reference an EPD and LCA resources, yet a current program‑listed brick EPD could not be verified publicly. If new ceramic or brick declarations are in motion, getting them program‑listed will matter for project teams that must document credits.
Why this matters commercially
On projects targeting LEED v5 or corporate procurement standards, a product‑specific EPD avoids the penalty of generic datasets and keeps the conversation about design and performance, not substitutions. The U.S. tile market is crowded and import‑heavy, which raises stakes when submittals are screened quickly by compliance checklists. U.S. ceramic tile consumption in 2024 was 2.70 billion square feet, with imports comprising 71.5 percent by volume, a reminder that specifiers have ample alternatives if environmental paperwork is missing (TCNA, 2025).
Likely best‑seller test: the classic 3x6 ceramic
Think of the ubiquitous 3x6 ceramic subway tile for wet walls and backsplashes. Without a current product‑specific EPD, it can be sidelined on projects that prefer or require product‑level declarations. A direct alternative is porcelain or ceramic from large competitors with active EPDs, which keeps them in the running. Crossville’s porcelain tile EPD, for example, is valid to February 27, 2030 and is easy for spec teams to cite in submittals (EPD International, 2025). That is a small paperwork edge that wins calendar time and attention.
Competitors Fireclay will meet in specs
In ceramic and porcelain tile: Crossville, Dal‑Tile’s portfolio labels, Florida Tile, Portobello America, Interceramic USA, and Florim USA. In glass tile: Oceanside Glass Tile and regional specialists. In glazed thin brick: clay brick makers with architectural glazed lines. Many of these brands often maintain program‑listed EPDs for their mainstream porcelain or category leaders, which helps them hold position when documentation is non‑negotiable. Fireclay’s design cachet travels well, but paperwork parity is essential.
Sustainability story and where to link out
Fireclay’s sustainability narrative is strong and visible, from domestic manufacturing to third‑party disclosures. Their Made for Good hub collects policies, reports, and certifications that specifiers want to see. It is a useful place to point buyers who ask for supporting materials like HPDs or Declare labels. See their sustainability page.
Closing the EPD gaps with speed and simplicity
If ceramic and glazed brick EPDs are pending, publishing them quickly restores full specability across the line. Two pragmatic moves help: consolidate data collection around one recent reference year per facility, and align with the PCR that leading competitors use so apples‑to‑apples comparisons are straightforward for reviewers. A partner that handles the data wrangling inside plants and coordinates with the program operator saves internal teams weeks of effort. That frees product and ops leaders to stay focused on throughput rather than paperwork, which is really the point.
Bottom line for spec wins
Fireclay already checks many boxes buyers love. With glass covered by a current EPD and ceramic and brick brought current, they keep their design‑led advantage while clearing compliance screens in seconds. Do that, and the brand’s handmade story turns into measurable pipeline, not just pretty pictures. Dont wait for the next bid cycle to find out a form was missing.
Frequently Asked Questions
Which Fireclay product families appear to have current program‑listed EPDs?
Glass Tile is program‑listed and valid to July 28, 2030 in the International EPD System (EPD International, 2025). We could not verify current program‑listed EPDs for ceramic or glazed thin brick as of December 8, 2025.
Roughly how many SKUs does Fireclay offer across categories?
Given the number of shapes, sizes, finishes, and colors across ceramic, glass, handpainted, trim, and glazed thin brick, the range is in the hundreds. This is a directional estimate rather than a precise count.
What competitor example has an active tile EPD today?
Crossville’s porcelain tile EPD is valid until February 27, 2030 in the International EPD System, which makes it straightforward for spec teams to cite (EPD International, 2025).
About the Author
Walker Ryan is a climate-tech entrepreneur focused on driving industrial decarbonization through better data. As the founder and CEO of Parq, he helps manufacturers generate high-quality, third-party–verified carbon disclosures at scale—accelerating a traditionally slow and expensive process. Before starting Parq, Walker led over $200 million in sustainability-focused investments as VP of Strategy & Growth at ReStream Solutions, following earlier experience in investment banking at Deutsche Bank. He brings a rare mix of capital markets expertise and hands-on sustainability knowledge to tackling the infrastructure of industrial emissions.
