Boa‑Franc (Mirage) hardwood, EPDs at a glance
Boa‑Franc operates as Mirage and focuses on premium hardwood flooring. The portfolio is deep, the branding is strong, and the North American footprint is real. What about Environmental Product Declarations across that range, and how does that affect getting specified on LEED‑minded projects where verified data carries weight?
Who they are
Boa‑Franc is the company behind Mirage, Vintage, Ten Oaks and Parquets Alexandra. The core business is prefinished hardwood flooring made in Canada and the U.S., with distribution across North America (Mirage corporate). Mirage positions sustainability as part of its brand story and outlines actions under “Naturally responsible” on its site (Mirage, 2025).
What they sell
This is a hardwood specialist, not a vinyl or laminate conglomerate. Mirage alone spans solid, engineered, and locking formats in multiple species and finishes, plus patterns like herringbone. Counting all grades, widths, sheens and colorways across the house of brands, the offer runs into the hundreds of SKUs. That depth helps designers match aesthetics and performance without hopping categories.
EPD coverage today
We could not find published EPDs attributed to Boa‑Franc or its brands in the main public operator libraries, and none are posted on Mirage’s own LEED documents page, which instead lists VOC emissions certificates and LEED v4 info but no EPD PDFs (Mirage LEED page, 2025). If an internal or trade‑only EPD exists, it is not surfaced publicly as of January 7, 2026. That creates a visibility gap in submittals.
Why that gap matters in specs
LEED projects still reward product‑specific, third‑party verified EPDs. Under the EPD disclosure credit, teams count qualifying products toward thresholds, and product‑specific Type III EPDs carry extra weight in the tally (USGBC Credit Library, 2024). LEED v5, ratified on March 28, 2025, keeps disclosure while leaning harder into embodied‑carbon results across the bill of materials (USGBC, 2025). On projects chasing points or firm‑level policies that prefer EPD‑backed products, lacking an EPD often means being set aside in favor of a comparable SKU that is documented. No one likes scrambling at submittal time.
Competitors likely to show up with EPDs
Hardwood alternates with published EPDs are easy to find, especially from European parquet leaders and global multi‑category players. A few examples that specifiers may reach for when they need verified data in hand:
- Kährs lists product‑specific EPDs for engineered wood floors from its Swedish and Romanian plants, available for download and used frequently in commercial specs (Kährs, 2024).
- Tarkett publishes EPDs for multiple wood collections in its global library and product pages, making it straightforward for teams to document selections (Tarkett, 2026).
- BOEN provides EPDs for 2‑ and 3‑layer parquet and centralizes sustainability documentation for quick submittals (BOEN, 2025). These are not perfect one‑to‑one replacements for every Mirage SKU, yet they give architects a path to hit disclosure goals without extra calls. That is the competitive risk.
Where an EPD program could start fast
Pick a high‑volume engineered white oak line from Mirage’s current portfolio and treat it as the anchor product. Use the common wood flooring rulebook to avoid reinvention. For North America, ISO 21930 with an appropriate PCR or EN 15804 with the wood c‑PCR is standard practice across many published wood‑floor EPDs. A good LCA partner will benchmark the PCR choice to what competitors already use so results land apples‑to‑apples in bid reviews. Start with one hero SKU, then roll coverage across top sellers and pattern variants in a planned sequence. The enviromental return shows up when sales teams no longer step around EPD‑required projects.
Competitive set on typical jobs
Who shows up on the same finish schedule. In North America, expect Kährs, Tarkett, BOEN and Bauwerk on the engineered side, and AHF Products, Shaw and Mohawk families in broader hard‑surface lineups. Many of these catalogs already surface EPDs for at least part of their wood or adjacent resilient ranges, which reduces friction for specifiers at the exact moment when documentation is due (USGBC Credit Library, 2024).
Bottom line for Boa‑Franc watchers
The company is a pure‑play hardwood leader with brand equity and a catalog deep enough to win aesthetics‑driven work. Public EPD visibility is the missing piece. Closing that gap with product‑specific, third‑party verified EPDs on the most‑specified SKUs would protect specs where LEED v5 and owner policies reward disclosure and lower embodied carbon (USGBC, 2025). Choose an LCA partner who makes internal data pulls painless and project manages verification to the finish line so commercial momentum is not lost.
Frequently Asked Questions
Does Boa‑Franc publish EPDs under the Mirage brand today?
We did not find public EPDs on Mirage’s LEED page or in major program‑operator libraries as of January 7, 2026. If any exist privately, they are not surfaced for specifiers.
Which product should get the first EPD?
An engineered white oak workhorse in the Mirage lineup. It likely represents material volume across office, hospitality and multi‑family, which maximizes commercial impact once an EPD is live.
Which competitors often appear with EPDs in wood flooring?
Kährs, Tarkett and BOEN commonly publish wood‑floor EPDs. In broader hard‑surface bids, Shaw and Mohawk divisions may present EPD‑backed alternatives in other categories.
Will LEED v5 change what specifiers ask for?
Yes. LEED v5 emphasizes both disclosure and embodied‑carbon performance. Publishing product‑specific EPDs keeps options open on projects targeting those outcomes (USGBC, 2025).
About the Author
Walker Ryan is a climate-tech entrepreneur focused on driving industrial decarbonization through better data. As the founder and CEO of Parq, he helps manufacturers generate high-quality, third-party–verified carbon disclosures at scale—accelerating a traditionally slow and expensive process. Before starting Parq, Walker led over $200 million in sustainability-focused investments as VP of Strategy & Growth at ReStream Solutions, following earlier experience in investment banking at Deutsche Bank. He brings a rare mix of capital markets expertise and hands-on sustainability knowledge to tackling the infrastructure of industrial emissions.
