ASC Building Products: metal panels and their EPD gap
ASC Building Products sells West‑coast‑centric metal roofing and siding through distributors, with familiar profiles like Skyline, Nor‑Clad, Delta Rib, Nu‑Wave, PBR, and Strata Rib. Great brand presence, plenty of color options, and credible cool‑roof claims. The question specifiers ask more and more often is simple: where are the product‑specific EPDs?
Who they are
ASC Building Products is the residential and light‑commercial brand within the ASC Profiles family. The brand focuses on metal roofing and siding for homes, farm and ranch, and small commercial, sold through a distribution network and home improvement centers.
Their site’s sustainability page centers on cool‑roof performance, CRRC ratings, and solar compatibility. Worth a read for sales teams framing benefits beyond aesthetics (ASC Building Products Sustainability).
What they sell
The catalog covers two core categories that show up on specs again and again: metal roof panels and metal wall panels. Profiles include standing seam options (Design Span hp, Skyline) and a range of through‑fastened panels (Nor‑Clad, Delta Rib, Nu‑Wave, PBR, Strata Rib).
Counting variants across gauges, widths, finishes, and colors, the portfolio sits roughly in the dozens of SKUs rather than the hundreds. That gives channel partners enough choice without overwhelming the takeoff.
EPD coverage today
Within the broader ASC Profiles family, there are current third‑party verified EPDs for AEP Span roof and wall panels (published through SCS Global Services, including BOF and EAF steel variants) and for ASC Steel Deck (EAF and BOF options). These are valid into 2027, which keeps them relevant for live projects.
For the ASC Building Products brand itself, we could not locate brand‑labeled, product‑specific EPDs as of December 18, 2025. That likely means residential workhorses like Skyline Roofing or Delta Rib do not have an EPD under the ASCBP name, even though sister brands do. If an internal umbrella EPD exists, it is not surfaced in public literature, which matters at bid time.
Why this gap matters commercially
On projects targeting transparent materials under LEED v5 and similar owner policies, teams prefer product‑specific, third‑party verified EPDs. Without one, evaluators often default to conservative emission factors for carbon accounting, which can nudge an otherwise competitive panel out of consideration. You avoid that penalty the moment an EPD is on the table.
Competitors you’ll see on the same bid list
Specifiers weighing residential and light‑commercial metal panels on the West Coast often look at Metal Sales Manufacturing, MBCI, McElroy Metal, ATAS International, and Union Corrugating. Many of these manufacturers either publish product EPDs or lean on industry‑wide roll‑formed steel panel EPDs verified by UL Environment, which keeps them in play when EPDs are requested (Metal Construction Association news, 2025).
A quick example of missed momentum
Take Skyline Roofing. It is a likely bestseller in the residential standing‑seam space. If a builder requires an EPD, and a competing standing‑seam profile shows up with a current, product‑specific declaration, Skyline risks being set aside even if performance and price line up. That is specification reality, not theory.
Fast path to close the gap
- Scope the first wave around the highest‑volume profiles per region and the finishes with the largest sales mix. One EPD can often cover multiple gauges and widths when set up correctly.
- Pick the common PCR used by sister brands and competitors for roll‑formed metal cladding, then align to the same program operator to speed reviewer familiarity.
- Make plant data collection painless. The heavy lift is utilities by process, line yields, scrap, and coil mix by steel route (EAF versus BOF). A partner that runs white‑glove data gathering across operations, purchasing, and QA compresses months into weeks.
Where ASC BP already has a story to tell
Cool‑roof colors with CRRC data, recyclability, and solar‑ready attachment options make credible talking points in residential and light‑commercial sales. Add product‑specific EPDs for a handful of top profiles and the brand becomes specification‑ready for public projects and LEED‑forward private owners. That’s the missing piece today.
Bottom line
ASC Building Products is a focused metal roof and wall panel brand with a portfolio in the dozens of SKUs and strong channel presence. Family brands have EPDs in market, yet the ASCBP label appears uncovered for its marquee profiles. Closing that enviromental paperwork gap would reduce friction on EPD‑required bids and help keep the panels in spec instead of getting swapped late in design.
Frequently Asked Questions
Which ASC Building Products categories should be prioritized for the first wave of EPDs?
Start with standing seam profiles such as Skyline and Design Span hp, plus high‑volume through‑fastened panels like Nor‑Clad and Delta Rib. One well‑scoped EPD can typically cover multiple gauges and widths when defined correctly.
Do industry‑wide EPDs substitute for product‑specific ones on bids?
They can keep a product in the conversation, but many owners and LEED v5‑aligned specs explicitly prefer or reward product‑specific EPDs. Having both is ideal for sales coverage.
Does the ASC Profiles family already have EPDs we can reference?
Yes. AEP Span and ASC Steel Deck publish third‑party verified EPDs through SCS Global Services that remain current into 2027. Publishing brand‑specific EPDs for ASC Building Products would align the residential line with that precedent.
How many SKUs does ASC Building Products offer?
Roughly in the dozens when counting common gauges and finishes. The exact number fluctuates by region and stocking patterns.
About the Author
Walker Ryan is a climate-tech entrepreneur focused on driving industrial decarbonization through better data. As the founder and CEO of Parq, he helps manufacturers generate high-quality, third-party–verified carbon disclosures at scale—accelerating a traditionally slow and expensive process. Before starting Parq, Walker led over $200 million in sustainability-focused investments as VP of Strategy & Growth at ReStream Solutions, following earlier experience in investment banking at Deutsche Bank. He brings a rare mix of capital markets expertise and hands-on sustainability knowledge to tackling the infrastructure of industrial emissions.
