American Standard’s lineup and EPD coverage, at a glance
American Standard is a household name in bathrooms and kitchens across North America. In specs, familiarity helps, yet documentation wins the day. Here is where their portfolio is strong, where environmental declarations show up, and where a missing EPD can quietly nudge a project toward a rival.
Who they are and what they sell
American Standard, part of LIXIL, supplies residential and commercial plumbing fixtures across North America. The range spans toilets and tanks, bowls and seats, lavatory and bath faucets, shower systems, tubs, vitreous china sinks, bidets, urinals, and commercial fittings. It is a multi‑category brand rather than a pure play, with a catalog easily in the hundreds of SKUs.
Product categories they touch most
Think of everyday restrooms from single family homes to schools and clinics. The brand shows up with high volume two‑piece toilets, widespread and single‑hole faucets, shower trims and valves, one‑piece and wall‑hung bowls, and commercial vitreous china. These are the categories most often asked for on submittals and likely to benefit from product‑specific EPDs.
EPD footprint today
We did not find widely published, current product‑specific EPDs for the American Standard brand as of December 25, 2025. LIXIL has begun releasing a small set of EPDs for select ceramic fixtures under other house brands, which signals internal know‑how is growing. Net result for specifiers is simple. If a model lacks an EPD, many design teams default to generic carbon factors that carry a penalty, which can tilt choices toward a rival that is documented.
Where the gaps matter commercially
Two areas stand out. First, residential and light‑commercial toilets that move in volume every month. Second, commercial sensor faucets and flush valves that show up in offices, education, healthcare and retail restrooms. If an American Standard two‑piece toilet or a popular sensor faucet has no EPD, a team chasing LEED v5 credit for product‑specific reporting will often shortlist brands that do. That is not theoretical. TOTO publishes product‑specific EPDs for multiple toilets and commercial faucets with Sustainable Minds as program operator, and Sloan does the same for faucets, flushometers and fixtures verified by SCS Global Services. Those catalogs become easy inserts on projects that track embodied carbon.
Likely best‑seller example and a swap risk
Pick a top‑selling two‑piece residential toilet. If it has no EPD today, a specifier can substitute a comparable bowl and tank from a competitor that does publish one, while keeping performance, water use, and price in range. That quiet swap shows up post‑bid, not in a lost‑deal alert. One project here or there can feel minor, yet it compounds fast across multi‑family rollouts and campus work. It’s avoidable.
The PCRs that fit this portfolio
For this brand’s core categories, the common rulebooks are straightforward. Sanitary ceramics Part B fits toilets, urinals and lavatories. Fixture fittings Part B fits faucets and flushometers. A practical play is to anchor new EPDs to the same Part B rules competitors already use so apples‑to‑apples comparisons land cleanly. Choosing the prevalent program operator in the target market smooths reviewer questions later.
How many products and how much coverage
American Standard participates in many category families, not just one. Count product families in the dozens and individual SKUs in the hundreds. Current EPD coverage for the American Standard mark appears limited, with noticeable gaps across high movers like toilets and commercial fittings. The upside is that a focused first wave can cover a large share of revenue quickly.
What a smart first wave looks like
Start with top sellers by volume and specification frequency. That usually means one or two flagship two‑piece toilets, one one‑piece, a wall‑hung commercial bowl, a family of lavatory faucets, and the leading commercial sensor faucet. Add a representative flushometer. With those in hand, reps can answer the EPD question with a simple yes, which keeps products in the running instead of forcing discount‑only conversations.
Data collection without the drag
The slow part is rarely the modeling. It is the hunt for utility data, material inputs, and packaging details across plants and contract manufacturers. A disciplined, white‑glove data pull turns weeks of chasing spreadsheets into a clear packet per product family. That is how teams move from “we should” to published in a timeframe measured in weeks, not seasons.
Competitive set you’ll face on projects
American Standard often goes head to head with TOTO, Sloan, Kohler, Delta Faucet, Moen, Zurn Elkay and Bradley in commercial and multi‑family. Several of those brands already publish product‑specific EPDs for faucets, flushometers and toilets. Matching their documentation closes a credibility gap and keeps the conversation on performance, design and availability. We’ve seen that specability lifts when the paperwork is handled.
The takeaway for product and spec teams
The brand has breadth and trust. The open lane is documentation. Prioritize a crisp EPD set for the highest velocity toilets and commercial fittings, align with the prevailing PCRs, and make submittals painless. Do that, and American Standard’s familiar name stays on drawings instead of getting swapped at the eleventh hour. Teh opportunity is right there.
Frequently Asked Questions
Does American Standard publish product-specific EPDs for its core plumbing fixtures in North America?
As of December 25, 2025, publicly available product-specific EPDs carrying the American Standard brand are hard to find. LIXIL has published select EPDs for ceramic fixtures under other house brands, which suggests internal capability exists and can be extended.
Which PCRs usually apply to American Standard’s main categories?
Sanitary ceramics Part B for toilets, urinals and lavatories, and a Part B for kitchen and bath fixture fittings for faucets and flushometers. Choosing the same Part B rules competitors use helps comparability.
What EPD program operators are common for competing plumbing fixtures in the U.S.?
Sustainable Minds and SCS Global Services are widely seen for faucets, flushometers and ceramic fixtures, along with UL for some sanitary ceramics. Selecting a familiar operator can speed reviews.
What should be in the first wave if coverage is low?
Prioritize a flagship two‑piece toilet, a one‑piece toilet, a wall‑hung commercial bowl, a family of lavatory faucets, a leading sensor faucet and one flushometer. That set covers the most frequent submittal asks.
Why does missing an EPD risk losing a spec?
Teams tracking embodied carbon often apply conservative defaults to undocumented products, which can make an otherwise competitive model less attractive compared to a similar product with a verified EPD.
About the Author
Walker Ryan is a climate-tech entrepreneur focused on driving industrial decarbonization through better data. As the founder and CEO of Parq, he helps manufacturers generate high-quality, third-party–verified carbon disclosures at scale—accelerating a traditionally slow and expensive process. Before starting Parq, Walker led over $200 million in sustainability-focused investments as VP of Strategy & Growth at ReStream Solutions, following earlier experience in investment banking at Deutsche Bank. He brings a rare mix of capital markets expertise and hands-on sustainability knowledge to tackling the infrastructure of industrial emissions.
