American Standard, at a glance: products and EPDs
American Standard is everywhere in North American bathrooms and kitchens. Specifiers increasingly ask a simple question that decides who gets written into the plans: where are the EPDs for the products people actually buy from this brand?
Who they are and where they play
American Standard is LIXIL’s flagship brand in North America for residential and commercial plumbing. The portfolio spans toilets and bidets, lavatories, faucets, showering, bathing, accessories, and commercial flush valves. In April 2025, LIXIL partnered with American Bath Group on bathing, while doubling down on toilets and fittings.
What they sell, roughly how much
This is a multi‑category brand rather than a pure play. Expect dozens of distinct product families and, when counted by finish, size, and flow rate, hundreds of SKUs across retail and project channels. That breadth shows up in single‑family homes, multifamily, hospitality, education, and healthcare.
EPD footprint today
LIXIL reports 54 EPDs across its brands, including American Standard, as of March 2025. It also notes 18 GROHE product groups covered by EPDs that map to 738 SKUs, which signals serious momentum on the sister brand side (LIXIL Sustainability, 2025). In public catalogs for North America, most recent sanitary‑ceramics EPDs we see are labeled under GROHE. Directly American Standard‑branded EPDs appear limited, which creates uneven coverage inside the same corporate family.
Where coverage likely exists, and where it does not
Ceramic basins and bowls have active PCRs and a clear path, so they are the easiest wins. Faucets, shower trims, and flush valves should be next, since they are high‑runner SKUs on commercial specs. We did not find broad, clearly labeled American Standard EPDs in those fittings categories in 2024–2025 listings, while GROHE carries more visible declarations. If teams are publishing under corporate rather than brand labels, that still leaves specifiers searching.
The competitive reality on projects
Commercial restrooms are often decided by documentation. Sloan advertises up to 80 sensor flushometers with EPDs, a ready‑made library for LEED v5‑minded owners and universities (Sloan, 2025). Zurn and TOTO also maintain category coverage in valves and toilets that specifiers can pull straight into submittals. If a popular American Standard flush valve or faucet lacks a product‑specific EPD, it faces a comparison handicap in carbon‑accounted projects. You end up negotiating on price when a competitor is already checking the compliance box.
PCRs and program operators, in plain English
Think of PCRs as the rulebook that keeps everyone honest. For sanitary ceramics, the common path uses a Part B for sanitaryware paired with a program operator like UL Solutions. Fittings rely on their own PCRs. A strong LCA partner will match the PCR used by the category leaders, so apples‑to‑apples comparisons hold in review meetings.
Fastest route to credible coverage
Treat this as a portfolio sprint, not one‑offs. Start with high‑volume toilets and faucets, then the top commercial flush valves. Publish by families where feasible, keep model‑level details tight, and plan a simple renewal calendar. The heavy lift is always data collection across plants and finishes. A white‑glove workflow that handles cross‑functional data wrangling is what actually keeps timelines short, not generic templates.
Competitors you’ll often meet
Toilets, lavs, and faucets see Kohler and TOTO frequently. Flushometers and commercial valves bring Sloan and Zurn into nearly every RFP. In multifamily and hospitality, substitutions can jump brands quickly, which is why visible EPDs for the common SKUs matter so much.
Where to track American Standard’s progress
Corporate reporting indicates EPD expansion across LIXIL brands, including this one. You can monitor portfolio‑level updates on LIXIL’s environment hub, which outlines brand coverage and counts (LIXIL Sustainability, 2025).
What this means for the next bid cycle
American Standard has the product breadth to win everywhere, but EPD coverage is still catching up to the portfolio. Close the gap on the handful of families that drive most revenue, and the brand’s specability rises fast. Do that, and teams avoid last‑minute substitutions that erode margin and momentum. It’s not glamorous work, but it is the game. And yes, it’s definately winnable.
Frequently Asked Questions
Does American Standard have EPDs today or only its sister brands?
LIXIL states it has 54 EPDs across GROHE, American Standard, and LIXIL branded products as of March 2025, with 18 GROHE product groups covering 738 SKUs. Public catalogs in North America show recent sanitary‑ceramics EPDs largely under GROHE labels, which suggests American Standard’s coverage is emerging rather than comprehensive (LIXIL Sustainability, 2025).
What is a good starting set if coverage is limited?
Focus on the highest‑volume families first. Typically this means residential toilets and faucets, then commercial flushometers and trims. Publish by product family where the PCR allows to maximize SKU coverage per declaration.
Will not having an EPD block sales?
In many projects, a product without a product‑specific EPD gets penalized in embodied‑carbon accounting. Competitors with ready EPD libraries, like Sloan’s sensor flushometers, are easier to specify and can be favored by policy or owner standards (Sloan, 2025).
About the Author
John brings a clear, research-driven perspective on the EPD, LCA and HPD space and keeps a close pulse on environmental trends and standards in North America, helping clients understand where the industry is heading and how to get there.
