Gerard Roofs: product lineup and EPD coverage
Gerard is a classic stone‑coated steel brand with global reach and a tight, profile‑driven portfolio. If specifiers ask for EPDs, does the catalog keep up, or are competitors with published declarations edging into bids first?
Who Gerard is
Gerard trades in one thing done many ways: stone‑coated steel roof tiles. The brand originated in New Zealand and today sells through regional sites with profiles like Classic, Milano, Shingle, Slate, Heritage, and Shake. Think metal tile aesthetics spanning traditional barrel to crisp slate looks.
What they actually sell
Across those six profiles, Gerard offers multiple colors and finishes. That puts the SKU count roughly in the dozens, not hundreds. Accessory components and underlay guidance round out a full roofing system, but the core is still stone‑coated steel tile, which makes them a focused, near pure‑play manufacturer.
Where they show up
Gerard is positioned for residential, light‑commercial, and hospitality work where owners want tile looks with metal durability. In hurricane and hail regions, the proposition is strength without the weight penalty of clay or concrete. Their regional sites highlight wind, impact and fire testing for code‑driven markets.
Sustainability signals you can find
There is a simple environmental page covering coatings, recyclability, and rainwater runoff, though it is high level rather than disclosure‑driven. If you are scanning for policy links, start here: Gerard and the Environment. EPDs typically carry a five‑year validity window with mid‑cycle checks, so any future declarations should plan around that cadence (IBU, 2025)(IBU, 2025).
EPD status snapshot
As of December 2025 we could not locate publicly available, product‑specific EPDs for Gerard in the major operator registries most specifiers consult. That does not mean the products lack quality. It does mean that on projects where verified EPDs are requested up front, teams may default to alternatives that provide one to avoid using conservative default factors during carbon accounting.
Why this matters commercially
When an EPD is requested and not available, project teams often plug in generic values or industry averages that come with a penalty factor. That can nudge a product off the shortlist even if performance is strong. Since EPDs are valid for five years, planning a steady drumbeat of profiles into scope can avoid last‑minute scrambles and keep the range present in submittals (EPD International FAQ, 2025)(EPD International, 2025).
Likely competitors on the same jobs
Direct stone‑coated steel rivals include Decra, Tilcor, Metrotile and Varitile. On many specs the swap set is broader. Standing seam and modular metal shingles from established roll‑formers compete on durability and color range. Concrete and clay tiles show up in Mediterranean or mission styles. Premium synthetics pitch lighter weight and fast install for reroofs.
Where EPDs already exist among alternatives
If a Gerard profile without an EPD is your best seller, the risk is clear. Architects can reach for metal roofing suppliers who do publish EPDs, such as roll‑formed steel and aluminum panel makers and insulated metal panel brands commonly used on mixed‑use and light‑commercial envelopes. Recent examples include product‑specific or portfolio EPD announcements by Petersen Aluminum, Metl‑Span and FALK, which give specifiers instant paperwork. That makes it easier for them to keep a project’s materials list coherent when EPDs are preferred.
Coverage gaps and a practical play
The profiles appear consistent globally, yet EPD coverage is not visible. A pragmatic roadmap is to phase EPDs by profile family rather than by color. Start with one high‑volume profile per region, publish under a widely recognized operator, and reuse the data model to accelerate the next profiles. Pick the common PCR competitors cite, verify early that your foreground data covers a recent 12‑month period, and build a renewal calendar so expiries do not cluster. This keeps submittal friction low and sales moving even during updates.
Specification tactics Gerard’s sales teams can use now
Even before EPDs land, make the system easy to select. Package test reports, warranty language, and installer training proof in one clean technical submittal. Offer alternates that align with cool‑roof or wind‑zone requirements so the profile stays on the drawing set. Then pilot one or two product‑specific EPDs on the profiles most often requested by builders and distributors. The cost is usually recovered by a single mid‑sized win, and it definately helps avoid last‑minute substitutions when carbon accounting tightens.
The takeaway for manufacturers
Gerard’s focused product family is an advantage for EPD work because one robust LCA model can power multiple profiles. Teams that pair disciplined data collection with an experienced verification path tend to publish faster and with fewer rework cycles. That efficiency matters when bids stack up and every week counts.
Frequently Asked Questions
Is Gerard a diversified building materials company or a focused roofing player?
Focused. The lineup centers on stone‑coated steel roof tiles offered in several profiles with accessory components, so product complexity is manageable for EPD scoping.
Roughly how many SKUs does Gerard offer across profiles and colors?
Based on visible profiles and colorways, SKU variety is in the dozens rather than hundreds, which favors a phased EPD rollout by profile family.
Does Gerard currently have public product‑specific EPDs?
We did not find product‑specific EPDs published in major registries as of December 2025. Publishing at least one profile per region would unlock more EPD‑driven specifications.
Which competitors might appear on the same bid with EPDs in hand?
Roll‑formed metal panel suppliers and insulated metal panel brands frequently publish EPDs and may be preferred when an EPD is requested. Concrete and clay tile makers also appear, depending on the aesthetic and climate zone.
How long are EPDs valid when planning a roadmap?
Five years is the common validity period across major programs, with interim updates if impacts change significantly. Plan renewals on a calendar to avoid clustered expiries (IBU, 2025)(IBU, 2025).
About the Author
With a passion for sustainability and a love for complex data, Toby helps manufacturers efficiently collect data from across their organization and get their EPDs done right. He’s especially interested in how AI can support human expertise, helping R&D and factory teams work faster, smarter, and with less friction.
