EPD Newcomers: INVISIBLE’s first acoustic spray EPD
INVISIBLE has entered the transparency arena with a product‑specific Environmental Product Declaration for its VISIBLE Zero Carbon Acoustic Spray. For architects and contractors who rely on third‑party data to keep bids moving, this is the green light that turns a novel finish into a spec‑ready option.
What just went live
INVISIBLE published its first EPD, covering a single product, VISIBLE Zero Carbon Acoustic Spray. The declaration sits under c‑PCR‑014 Acoustical ceiling and wall solutions and is registered with EPD Hub, valid through December 4, 2030. The listing reads as a product‑specific scope rather than a broad family, which helps specifiers compare like for like in submittals.
What the product is
VISIBLE is a cellulose‑based, spray‑applied acoustic finish for ceilings and walls. It targets open‑ceiling and exposed‑structure spaces where panels or clouds are impractical. Think of it as swapping ceiling tiles for a seamless, sound‑absorbing coat of paint that actually soaks up reverb.
Why this matters in specs
On projects that require carbon and materials accounting, a third‑party verified, product‑specific EPD prevents penalty assumptions that can drag down bids. It also makes substitution conversations calmer, since design teams can check apples‑to‑apples data instead of relying on marketing claims. Faster reviews mean fewer late‑stage surprises.
Company snapshot
INVISIBLE is a Finland‑based specialist focused on sprayable acoustic concepts. The team has been building toward carbon‑neutral, seamless finishes since the early 2020s, aimed at commercial, education, retail, transit and high‑end residential interiors. The EPD formalizes what the brand has promised: a finish that is both design‑forward and disclosure‑ready.
Who INVISIBLE now stands beside
International Cellulose Corporation. ICC carries current product‑specific EPDs for spray‑applied acoustics like SonaSpray “fc”, SonaKrete and K‑13, published with Smart EPD. Coverage is broad across their flagship lines, so INVISIBLE now competes head‑to‑head in the spray segment.
Ecophon, Saint‑Gobain. Ecophon holds current panel EPDs under the same acoustical c‑PCR umbrella, for example Focus and Gedina lines published with The International EPD System. That signals strong transparency among panel leaders and sets a reference point for spray finishes to match in project teams’ matrices. citeturn0search5
Armstrong World Industries. Armstrong maintains extensive EPD coverage for acoustical ceilings and suspension systems across multiple program operators. While these are panels and grids, they are the incumbent alternatives engineers price when sprays are not documented, so INVISIBLE’s EPD closes a practical gap.
Competitive takeaway
This first EPD moves INVISIBLE from intriguing to includable. In spray acoustics, they are catching up to an established player that already fields multiple product EPDs. Against panel mainstays, the EPD gives spray a fair seat at the table when design wants seamless looks without sacrificing documentation. That usually translates to more bids where spray is not value‑engineered out by default.
Program operator and developer notes
Program operator is EPD Hub. The public record does not indicate a separate external LCA developer for this declaration. If that detail is later disclosed, spec sheets and submittals should be updated so reviewers can see the full chain of custody.
Website visibility
The EPD is already posted on INVISIBLE’s VISIBLE product page under Downloads, which is exactly where specifiers will look during submittals. If future EPD updates land, keep this link current and mirror it on any sustainability hub so AORs do not hunt for PDFs. (VISIBLE product page) citeturn0search0
What to watch next
Project teams will ask for portfolio coverage. If adjacent finishes like VISIBLE Plus or different thickness classes share one EPD or spin off their own, call that out clearly in cut sheets. Clarity here saves RFIs, buys back reviewer time, and keeps spray acoustics in play where it most definately belongs.
The spec‑side bottom line
INVISIBLE has published its first EPD and joined the shortlist for acoustical ceilings and walls that meet disclosure expectations. For manufacturers weighing their own first EPD, this is a reminder that getting the data out early turns design intent into documented reality with less friction.
Frequently Asked Questions
Which product did INVISIBLE cover in its first EPD and what is the scope?
VISIBLE Zero Carbon Acoustic Spray. It reads as a product‑specific EPD under c‑PCR‑014 Acoustical ceiling and wall solutions, issued by EPD Hub, valid through 2030.
Does INVISIBLE’s EPD help with projects that require product‑specific disclosures?
Yes. A verified, product‑specific EPD supports low‑embodied‑carbon accounting and avoids conservative default factors that can penalize undocumented products in bids.
Which competitors already have EPDs in similar categories?
International Cellulose Corporation has current EPDs for spray acoustics. Ecophon and Armstrong have extensive EPDs for acoustical ceiling panels and systems.
About the Author
Hazel Brooks is an editor at EPD Guide covering EPDs and the fast-evolving sustainability data landscape. She tracks program-operator updates, standards and guidance changes, and new EPD releases, connecting the dots across the market to report on trends, shifting expectations, and the competitive EPD landscape. Her work focuses on making complex data sets easier to navigate and access, so manufacturers and sustainability teams can act with clarity and confidence.
